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Showing posts from January, 2024

Blog tasks: Daily Mirror - Audience and Industries

  Audience 1) What is the Daily Mirror's audience? List the key statistics here.  The target audience for the Daily Mirror is 18-30 year olds. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The front page appeals to the Daily Mirror's target audience because a younger audience would be more attracted to a front cover with lots of pictures rather than a lot of writing. 3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. Readers might enjoy enjoy reading Daily Mirror as it allows the readers to recognise the people in the tabloid and shows them how they may be able  tolerate or mimic that persons values and or characteristic s 4) Why are print newspapers generally read by older audiences? Print newspapers are generally read by older audiences because they are more traditional are generally older people prefer the traditional way rather than  the modern way. 5) How i

His Dark Materials: Language and Representation blog tasks

  Language and close-textual analysis 1) Write an analysis of the episode - using notes from the screening in class.  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound:    Mise-en-scene      Narrative and genre:  You can  access our notes from our close-textual analysis in class here  - you'll need your Greenford Google login to open this. 2) How does His Dark Materials fit the conventions of the fantasy TV genre? the use of stereotypical characters to get message across quickly 3)  Applying Propp's character theory, what character roles do some of the main characters in His Dark Materials fit into?  4) What enigma and action codes (Barthes) can you find in His Dark Materials? Make specific, detailed reference to the text using media terminology (

Language and Representation: blog tasks

  Language and contexts 1) Write a summary of the notes from our in-class analysis of the episode. You can use your own notes from the screening in class and we'll also post a Google document of class notes too (you'll need your GHS Google login).  Camerawork and sound: Mise-en-scene: Narrative and genre: 2) How can we apply narrative theories to this episode of   Doctor Who ?  Todorov's Equilibrium: Propp's character theory: Barthes's enigma and action codes: Levi-Strauss's binary opposition:  3) In your opinion, what is the most important scene in the episode and why? 4) What genre is  An Unearthly Child  and how can you tell? Make specific reference to aspects of the episode. 5) How does  An Unearthly Child  reflect the social and historical contexts of the 1960s? Representations 1) What stereotypes of men are reinforced and subverted in  Doctor Who: An Unearthly Child ? How? 2) What stereotypes of women/girls are reinforced and subverted in  Doctor Who: An U

Blog tasks: Daily Mirror case study

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: the title block of the newspaper  Pug: something to catch the readers eyes  Splash Head: the lead story  Slogan: sums up ethos of newspaper Dateline: date newspaper was published  Kicker: story at the top of paper to draw interest in content   By-line: the writer who wrote the story  Stand first: introducing paragraph usually in bold  2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - we recommend learning both). the daily mirror costs £0.80p 3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about. they report on major news  ,but also include a lot of celebrities gossip, entertainment and sport  4) Why is the choice of news stories and content on the  Mirror  CSP front page t

Galaxy 'Chauffeur' advert: blog tasks

  1) Why is the advert set in the 1950s? What audience pleasure does this provide?  2) Who is Audrey Hepburn? she was a huge Hollywood star in the 1950s and 1960s  she was associated with Hollywood glamour and style and was also a fashion icon and model 3) Why did Galaxy select Audrey Hepburn for this advert?  she represents heritage, classiness and eleganc e  4) What is intertextuality? the relationships between texts 5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? the movie 'Roman Holiday' was used to create her CGI  image 6) What are the connotations of Audrey Hepburn and celebrity in this advert?  7) What representations of gender can you find in this advert? gender discrimination was a larger problem back then but now she is the main star because she holds and eat the chocolate  8) Are stereotypes reinforced or subverted in the Galaxy advert? Give exam

Media language

Media language 1) How many of the 12 magazine cover key conventions feature on this edition of Heat? List them with specific reference to the convention on the CSP edition of Heat. 2) How are the cover lines written to make the audience want to buy the magazine? Heat is the brand that sets  the agenda of popular culture  Now a huge multi-platform brand - unrivalled in the entertainment market - the heat universe comprises the magazine  as the mother ship with a radio station, huge  online and social media platforms 3) What are the connotations of the  Heat  colour scheme on this particular front cover? yellow is a very bright colour so it will attract attention 4)  How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.) the paparazzi usually take photos of celebrities not wearing makeup or wearing normal casual clothing 5 )What diff

Media language

Image
  Media language 1) What different examples of  typography  can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?  Adjectives such as 'Posh' and 'new appeal' to a mainstream audience  2) How do the  cover lines  appeal to the Tatler target audience? it shows that women are being expected to look fashionable and to travel 3) What are the  connotations  of the Tatler colour scheme on this particular front cover? certain colours are generally felt to work well together to provide a particular vibe or palette. oranges, reds and pinks are warm and fun ; blues, greens and blacks are cool fresh or sophisticated  The Tatler front cover uses green, black and white to create a natural , upper class and stylish effect 4)  How is the  central image  designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.) t

I, Daniel Blake: blog tasks

  I, Daniel Blake: blog tasks 1) What is an independent cinema and how is it different to Hollywood blockbusters?  Independent films have much smaller budgets, and are often supported financially by public service broadcasters they are also distributed by smaller companies 2) What is I, Daniel Blake about? Daniel Blake is a 59-year-old widowed carpenter who relies on welfare because he recently had a heart attack and was unable to work 3) Who directed I, Daniel Blake, and why is this important? Ken Loach directed I, Daniel Blake and it is important because his goal was to expose and educate people about the issues that many people face in society  4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. they organised free  or pay-what-you-can screenings film was premiered in Newcastle to gain local support  Labour Jeremy Corbyn attended the London Premier  5) What unu

Black Widow: blog tasks

  Black Widow: blog tasks 1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this but the answers can also be found in the notes above. Marvel Studios Disney 2) What is conglomerate ownership? The definition is in the notes above. If you can, explain how Black Widow links to conglomerate ownership. most major media companies are conglomerate that own a range of smaller companies. Example-  Disney owning Marvel   3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget  blockbuster  movie? 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign. Traditional methods such as posters and teaser trailers on TV and in cinema. Stars of the film appeared on a range of TV chat shows and press events.  Film trailers were released on YouTube and in cinemas.  Specific IMAX promotions with 22 minutes of th

Introduction to Newspapers: blog task

  Introduction to Newspapers: blog task Create a new blogpost called 'Introduction to Newspapers' and answer the following questions: 1) What type of news can you typically find in a  tabloid  newspaper? you can find gossip, entertainment and sport and shorter articles which contain shorter paragraphs   2)  What type of news can you typically find in a  broadsheet  newspaper? they tend to be more serious and use more advanced language and less photography    3) If someone is  left-wing , which political party are they likely to support? Which newspaper would they be likely to read? if someone is left wing they are more likely to read the tabloid because they are socialists   4) If someone is  right-wing , which political party are they likely to support? Which newspaper would they be likely to read? if someone is right wing they more likely to read the broadsheet newspapers 5) Why has there been a decline in newspaper sales in the last 20 years?  there has been a decline in ne

December mock exam Learner Response

  December mock exam: Learner Response blog tasks Create a blogpost called 'December mock exam: Learner Response'. Then work through the following tasks: 1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores. "too much descriptive about the clip but not analysing how/why camerawork is used"  "more subject terminology needed" WWW=some knowledge of TV CSP's display in the TV (section A) EBI=not answering the Q's with clarity or detail -this could be due to lots incomplete blog work impacting your exam performance and learning lots of gaps  2) Use  the mark scheme for this Paper 2 mock to read the answers AQA were looking for . First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  Q1.1)Definition= All sounds generated within the world of the drama Q1.2)Definiti