Blog tasks: Daily Mirror - Audience and Industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here. The target audience for the Daily Mirror is 18-30 year olds.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?The front page appeals to the Daily Mirror's target audience because a younger audience would be more attracted to a front cover with lots of pictures rather than a lot of writing.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Readers might enjoy enjoy reading Daily Mirror as it allows the readers to recognise the people in the tabloid and shows them how they may be able tolerate or mimic that persons values and or characteristics

4) Why are print newspapers generally read by older audiences?

Print newspapers are generally read by older audiences because they are more traditional are generally older people prefer the traditional way rather than
 the modern way.


5) How is the inside-page story on our CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

It is appealed to Daily Mirror readers because the Daily Mirror is supportive of the labour party, the labour party's identified colour is red.


Industries

1) What company owns the Daily Mirror and why are they struggling?
 Daily mirror is owned by Reach plc.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 500,000 a day in 2019.
3) What is the Daily Mirror's circulation in 2023? How many papers did the Daily Mirror used to sell back in the 1990s?


4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror has created a social media strategy in collaboration with the digital team to drive growth of their Twitter and Facebook profiles. 
5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

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