Galaxy 'Chauffeur' advert: blog tasks

 1) Why is the advert set in the 1950s? What audience pleasure does this provide? 


2) Who is Audrey Hepburn?
she was a huge Hollywood star in the 1950s and 1960s 
she was associated with Hollywood glamour and style and was also a fashion icon and model
3) Why did Galaxy select Audrey Hepburn for this advert? 
she represents heritage, classiness and elegance 
4) What is intertextuality? the relationships between texts

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? the movie 'Roman Holiday' was used to create her CGI  image

6) What are the connotations of Audrey Hepburn and celebrity in this advert? 

7) What representations of gender can you find in this advert? gender discrimination was a larger problem back then but now she is the main star because she holds and eat the chocolate 

8) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
stereotypes are being subverted because a woman is the main star of the advert.


 1) What key conventions of TV advertising can you find in the Galaxy advert?

Intertextuality 

Nostalgia

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
The advertising used CGI version of Hepburn from 1953 the year of her hit film Roman Musical
4) What is intertextuality?
it is where one media product makes reference to other media products to interest and engage the audience 

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?  setting: luxurious Italian Riviera she also uses the Roman Holiday as prop 

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
celebrity, place, (Italy) ,gender  
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?the bus crashed and she has no where to eat her Galaxy chocolate bar and the problem is resolved when the man asks her if she wants a ride with him

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. Femininity and Age 

9) What representations of gender can you find in this advert?Gender

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

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