KISS FM Breakfast show CSP: blog tasks
1) Read page 2. What is KISS FM's mission? to make sure every second spent listening to them is worthwhile 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. 15-34 age group 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? through a healthy dose of style and smart strategy powered by sprout social 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? live radios and on demand content across across KISS,KISSTORY and KISSFRESH 5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? Youtube and live events 6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer. They ar